Savvy business owners know just what
they want their copy to be like, sometimes down to the last detail. If you were to imagine web copy as a meal that
you serve in order to win a spot as a regular copywriter for a particular
business, what are the ingredients that would make it perfectly delicious?
· Start with the presentation. The dish needs to be visually stunning. So you need to make sure your copy will grab
the interest of the target audience while giving them an appetite for more.
· Next you want to have the right
balance so that it leaves just the right taste in the mouth. For a copywriter, this means to make the copy
easy to read and follow but with a distinctive zing.
· The really healthy vegetables need
to be included. The way to serve up the
parts of the meal that may not be fun for everyone takes finesse. For a copywriter, this represents the tone of
the article; this is very important.
While your underlying purpose is to help your employer sell a product or
service, your copy shouldn’t sound like a subtle advertisement or a hyped sales
pitch. Instead, provide information in a
way that presents an argument in support of the product from the standpoint of
what is in the best interest of the consumer.
· Spices for the copy include proper
punctuation, capitalization, and number usage.
· Tricky parts of the meal can be
correctly handling gender terms and including keywords that are sometimes awkward.
When you’ve hit all points of the
copy just right, it will be like serving the target audience an unforgettable meal. The tip for good service might be that the
person will come back for more. But the
icing on the cake is if they purchase the product, which is the ultimate goal from the business owner's point of view.
Get the recipe right and, of course, you get the job.
No comments:
Post a Comment