Communicating effectively with written words is not a simple task. An important aspect of producing great copy that begs to be read is: editing (a.k.a. cutting out unnecessary words).
An unforgettable lesson I learned from reading prolific author Stephen King's book On Writing was to unmercifully cut out unnecessary words. Most people who visit websites are there because they want to know something. If they begin reading but find nothing helpful, they will quickly leave the site and try another.
On the other hand, if they discover the very answers they are looking for plus a lot more helpful stuff, they will stay. In fact, there is a good chance they will bookmark the page or even share the page with their friends on Facebook or Twitter.
A copywriter who produces good results for employers is no doubt good at making sure their copy cuts straight to the business of saying something helpful, informative, or interesting.
The way I work on writing assignments:
· Begin by researching the topic and
reading much more information than the word count needed for my copy.
· Organize the information to be used in
a way that makes good sense.
· Use bullet points when appropriate and
avoid large paragraphs—in other words, I strive to make the article seem easy
and not cumbersome to read.
· Edit and edit again.
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